Brand: Entel
Role: Creative / Art Director
Connected and now together again _

At the start of the lockdown, Entel, a leading Peruvian telecommunications company, launched a commercial that became a beacon of hope. The commercial shows a sweet video call between a grandfather (Roberto "the kangaroo" Abugattas, a well-known athletics champion from the sixties) and his great-granddaughter, Atena. This commercial, which highlights two people's excitement to see one another again, resonated deeply with viewers and went viral, with over three million views. The commercial closes with the message, "Today we are connected, tomorrow we will be together."

Friday Oct 29 2021