Brand: Entel
Role: Creative / Art Director
Role: Creative / Art Director
Unlimited Apologies _
Entel, a wireless service provider, wanted to launch a promotion that permits its prepaid users to make unlimited calls regardless of carrier. To demonstrate this benefit, we made a popular soccer player call an entire country to apologize for a goal he missed in an unexpected manner in the last minute of play that would have qualified Peru to go the World Cup in 2006. This campaign, aside from positioning the brand as the only to offer unlimited calls regardless of carrier, became a media and cultural sensation.
Entel, a wireless service provider, wanted to launch a promotion that permits its prepaid users to make unlimited calls regardless of carrier. To demonstrate this benefit, we made a popular soccer player call an entire country to apologize for a goal he missed in an unexpected manner in the last minute of play that would have qualified Peru to go the World Cup in 2006. This campaign, aside from positioning the brand as the only to offer unlimited calls regardless of carrier, became a media and cultural sensation.
